The Logistics Institute


"Logistics Process Diagnostics was one of the first modules I took with the Logistics Institute. It was and still is one of my favourite modules taken thus far, the facilitators and course content was amazing.

The “Beer game” is used to drive home the “Bull Whip Effect” and what causes it to occur. The bull whip effect is mainly caused by three underlying problems: 1) a lack of information, 2) the structure of the supply chain and 3) a lack of collaboration.

The Game: you are assigned to a group of 4 and participate as the Supplier, Manufacturer, Distributor or Retailer. The task is to produce and deliver units of beer: the factory produces and the other three stages deliver the beer units until it reaches the customer at the downstream end of the chain.

The aim of the players is rather simple: each of the four groups must fulfill incoming orders of beer by placing orders with the next upstream party.

Communication and collaboration are not allowed between supply chain stages, so players invariably create the so called Bull Whip Effect.



Gain insight into how to better manage the supply chain. By the end of this module you will better appreciate the differences between “supply chain” and “logistics”. You will also learn the practical skills of benchmarking, costing, and network design, and fully realize the importance of collaboration in a supply chain. An orientation component will help you gain confidence in your web skills, then you will become involved in the core of the module, an interactive Supply Chain Simulation. The de-briefing phase will allow you to consolidate and analyze your learning experiences.

Mar 19 -
Apr 13, 2018
Oct 22 -
Nov 16, 2018


Participants will learn:

A shared understanding about the need to:

• To understand what supply chains are versus “logistics”

• To understand the synchronization of goods and information

• To learn process skills, i.e. benchmarking, costing, process, network design

• To recognize the powerful role of the system in shaping our behaviour (“structure produces behaviour”)

• To make people aware of the impact of their decisions and actions on the system as a whole

• To realize similar situations occur in real life situations

• To realize the importance of coordination among levels in an organization

• To provide insight on how to better manage the supply chain

All materials are provided in digital format (files) and activities are conducted through the web- based module environment. Participants will use message boards and chat rooms to communicate and assignments are submitted through personal binders provided in the module web environment.


Self Study Component

a. Readings

The readings are provided for general industry background and to generate ideas for application to the case solutions that will be explored in the group session.

b. Case Studies

The main case studies for the Supply Chain Strategies module are Ferle Foods, Inc. and NewShop Canada. All participants should become familiar with both of these cases and come to the session prepared to actively participate in either case with a case study group.

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