The Logistics Institute


"Logistics Process Diagnostics was one of the first modules I took with the Logistics Institute. It was and still is one of my favourite modules taken thus far, the facilitators and course content was amazing.

The “Beer game” is used to drive home the “Bull Whip Effect” and what causes it to occur. The bull whip effect is mainly caused by three underlying problems: 1) a lack of information, 2) the structure of the supply chain and 3) a lack of collaboration.

The Game: you are assigned to a group of 4 and participate as the Supplier, Manufacturer, Distributor or Retailer. The task is to produce and deliver units of beer: the factory produces and the other three stages deliver the beer units until it reaches the customer at the downstream end of the chain.

The aim of the players is rather simple: each of the four groups must fulfill incoming orders of beer by placing orders with the next upstream party.

Communication and collaboration are not allowed between supply chain stages, so players invariably create the so called Bull Whip Effect.



"Twenty-first-century supply chains have transformed into worldwide inter-connected supply-and-demand networks – exposed to the vulnerabilities of our uncertain world – and with profound interdependencies."

-Mark Miller, How Supply Chain Drives Competitive Advantage, May 4, 2017

On Demand
8 Weeks

We can no longer think of supply chains as linear models, or logistics as process flows. Supply Chain and its correlative Logistics are complex networks – the products and information flows travel within and between nodes in a variety of networks that link organizations, industries and economies.

Holistically, there is only limited value in separating supply chain and logistics into management hierarchies, with supply chain at the top of the organizational pyramid and logistics providing support. SCL is a business eco-system that has evolved in the 21st Century to reflect the increased complexity of world trade – highly competitive, super connected and changing fast, amidst a volatile global environment.

Fundamentally, we buy; we transport; we warehouse [deploy]; we replenish [inventory]; we distribute; we deliver in an international trade environment [import/export]. Strategically, SCL Eco-systems are business enablers, revenue drivers and competitive differentiators. Competition has been redefined: competitors not only have to duplicate or produce better core products, but they must also compete against the entire system of independent complementors and suppliers that form a company’s value network. It is no longer product vs product but supply chain vs supply chain.


SCS – COMPETITIVE ADVANTAGE is an online module developed by the Logistics Institute to meet the challenges of 21st Century SCL Eco-systems. Competitive Advantage involves four building blocks: Value, Responsibility, Competition, and Leadership. Each building block explores key dynamics that contribute to competitive advantage:

Value Creation

1. Strategic Perspectives on Value

2. Customer Perspectives on Value

3. Market Perspectives on Value

4. Trade-off Perspectives on Value


1. Contextual Foundations

2. Strategic POV: Business Engagement Architecture

3. Dynamics of Responsible Supply Chain Logistics

• Flow

• Capability

• Discipline

4. Circular Economy: Reverse Logistics


1. Context: Competition Basics

2. Strategic POV: Competitive Advantage

3. Supply Chain Logistics: Competitive Advantage

4. Competitive Capabilities: Market Dynamics

5. E-Commerce and e-Supply Chain Logistics

6. Disruption: Amazon Effect


1. Contextual Foundations

2. Strategic POV: Capacity to Lead

3. Market Dynamics: Disruptive Innovation

4. Disrupting SCL: Big Data

5. Contextual Leadership

6. Leading Through Action

7. Leadership Decision tools

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