The Logistics Institute


"Logistics Process Diagnostics was one of the first modules I took with the Logistics Institute. It was and still is one of my favourite modules taken thus far, the facilitators and course content was amazing.

The “Beer game” is used to drive home the “Bull Whip Effect” and what causes it to occur. The bull whip effect is mainly caused by three underlying problems: 1) a lack of information, 2) the structure of the supply chain and 3) a lack of collaboration.

The Game: you are assigned to a group of 4 and participate as the Supplier, Manufacturer, Distributor or Retailer. The task is to produce and deliver units of beer: the factory produces and the other three stages deliver the beer units until it reaches the customer at the downstream end of the chain.

The aim of the players is rather simple: each of the four groups must fulfill incoming orders of beer by placing orders with the next upstream party.

Communication and collaboration are not allowed between supply chain stages, so players invariably create the so called Bull Whip Effect.



This 4-week module is designed to develop practical skills, an understanding of and insight into team dynamics and communications. The module is comprised of two phases. Phase 1 uses a Virtual Learning Environment (VLE) that engages participants in a two-dimensional world using video, graphics and experiential exercises. In phase 2 participants will work online in groups as a virtual team, allowing them to put their new skills into practice and giving them the opportunity to discuss their views online with other “team members”. On completion learners will have developed skills in defining a team, enhancing trust and interpersonal relationships on a team, team decision making and team evaluation.

Jan 30 -
Feb 24, 2017
Sep 11 -
Oct 6, 2017
Jan 23, 2017
Sep 5, 2017


Participants will learn:

• That teams need to develop team goals and measures of team goals

• How to establish working relationships in teams and create a team charter

• Communication styles and patterns

• To recognize appropriate bases for leadership (power)

• How to maintain group processes

• A process for conflict resolution

• The importance of and how to build a governance structure

• How to provide feedback

• How to establish an ethic of team participation

• The leadership skills required for team success

• How a team can deal with change and develop a new-strategy ‘mid-stream’

Participants will learn:

Teams, by definition, entail interactivity, whatever the challenges of location, time, or synchronicity. Team Dynamics and Communication is an interactive module that presents team experiences in two phases over a 4-week period:

• Phase 1: Sim-Team is a team simulation delivered in a virtual learning environment via the CD-Rom contained with this Program Guide [1 week].

• Phase 2: Real Team is a facilitated team experience delivered in a web-environment via the Internet [3 weeks].

In Phase 1, you will engage in an extended case that simulates experiences you expect to face as a member of a new team. You will interact with virtual team members on a time-sensitive, critical mission. You will make decisions, receive feedback, and have opportunities to reflect on your experiences. Your decisions have consequences within the virtual world of the simulation; collectively, there is a risk of failure.

In Phase 2, you will join a real team to work on a series of synchronous [same time] and asynchronous activities through a website. All real team members will have completed the same base-line experience found on the CD Rom. When you first meet, your team will be required to complete the work begun by the virtual teams. Collectively, you will develop insights into team dynamics, and design a team charter applicable to global teams driving strategic supply chains.

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