The Logistics Institute


"Logistics Process Diagnostics was one of the first modules I took with the Logistics Institute. It was and still is one of my favourite modules taken thus far, the facilitators and course content was amazing.

The “Beer game” is used to drive home the “Bull Whip Effect” and what causes it to occur. The bull whip effect is mainly caused by three underlying problems: 1) a lack of information, 2) the structure of the supply chain and 3) a lack of collaboration.

The Game: you are assigned to a group of 4 and participate as the Supplier, Manufacturer, Distributor or Retailer. The task is to produce and deliver units of beer: the factory produces and the other three stages deliver the beer units until it reaches the customer at the downstream end of the chain.

The aim of the players is rather simple: each of the four groups must fulfill incoming orders of beer by placing orders with the next upstream party.

Communication and collaboration are not allowed between supply chain stages, so players invariably create the so called Bull Whip Effect.



This module will provide participants with the skills necessary to develop a personal strategy for ethical decision making, to formulate a corporate code of ethics and to develop a corporate ethics program. An overall conceptual framework will guide this exploration of the many facets of ethics: recognizing the influences of values on corporate behavior, learning why people behave unethically and how to balance ethics and the “bottom line”. By the end of the module, participants will have challenged themselves and their value systems and will have gained the skills necessary to develop a plan of action to promote ethical conduct.

On Demand
6 Weeks to finish


Participants will gain:

A shared understanding about the need to:

• Utilize an overall conceptual framework to guide our exploration of Values and Leadership: The Encompassing (Modes of Being) and associated Ethical Systems and Leadership styles.

• Recognize the influence of values on corporate performance.

• Know why people behave unethically.

• Challenge yourself and your value system to reach higher professional standards.

• Know how to balance ethics and the “bottom line” in making “right good” decisions.

• Recognize the different modes of being as the basis for different ethical decision-making strategies.

• Recognize different ethical decision-making strategies and their relationship to different styles of leadership.

• Know the importance of credibility in ethical leadership.

• Develop a plan of action to promote ethical conduct.

The ability to:

• Develop a personal strategy for ethical decision-making.

• Formulate a Corporate code of ethics.

• Develop a Corporate ethics program.


Self Study Component

a. Readings

The readings are provided for general industry background and to generate ideas for application to the case solutions that will be explored in the group session.

b. Case Studies

The main case studies for the Supply Chain Strategies module are Ferle Foods, Inc. and NewShop Canada. All participants should become familiar with both of these cases and come to the session prepared to actively participate in either case with a case study group.

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