Strategic Leadership Certification Program
Applied Innovation

Primary Credential Earned: P.A.In Designation

By completing this program, participants will earn the P.A.In [Professional in Applied Innovation] designation.
The P.A.In is a public statement of your capabilities as a 21st Century Strategic Leader, with the capacity to embrace the challenges of change and innovation.

Dual Credential Earned: P.Log Designation

Participants completing this program also have advanced standing towards earning the P.Log designation.

THE APPLIED INNOVATION PROGRAM is an experience-based learning environment in which you will be introduced to new ways of thinking, enabling you to develop your capacity to lead with contextual intelligence.

Logistics is what drives innovation – and why SCL professionals – now more than ever – need to be equipped to lead and innovate. Innovation is really just a fancy way to say “solving complex problems” and that is a skill that SCL professionals must possess. In this day and age, how we build resilience into Global Value Chains is the difference between keeping food on the shelves at supermarkets, PPE in the hands of frontline workers, and the goods and services that keep civilization moving. Logistics is essential work, by definition it adds value. This means the task is no longer to continue moving things from A to B. The supply chain & logistics functions and SCL professionals are now frontline innovators.

The Applied Innovation Online program is based on the Applied Innovation Capstone Course that was delivered through the Executive MBA program at the Rotman School of Management, University of Toronto.

COMPETENCY GOALS: By participating in this Applied Innovation Program, you will face multiple challenges and learn to

  • Identify and manage individual and institutional bias
  • Create choices [divergence] and disruptive ideas through aggressive outward exploration
  • Build empathy and understanding while exploring new perspectives
  • Use strategic scenario planning to craft an innovation skills portfolio
  • Use coherence and convergence to make choices
  • Design and develop iterative low-fidelity experiments
  • Learn from real world team dynamics and collaboration
  • Focus organizational purpose and grass roots buy-in

This is an experiential course where competency is determined by the completion of activity documented in an Applied Innovation Portfolio. Throughout the program, you will be introduced to various tools that you use in Program situations, and subsequently apply at work. The course has three modules: IMAGINE, INNOVATE, and BUILD.


This is the first step of the Applied Innovation program.
Community Centric VisionInnovation is something that can be taught.
Community Co-CreationAll innovation, given a long enough time horizon, is a social cause.
Value ChainInnovation must create value.
Divergence / FringeAll innovation happens at the fringe.
Fringe MapInnovation is the centre's (the mainstream's) weakness.


This is the second step in the Applied Innovation Program
Scenario PlanningInnovation can be described as the movement of systems and resources (value) from the known to the unknown.
DialogInnovation is a team sport.
Acknowledge AssumptionsThis is the last step in discovering your Innovation Artefacts.
ConvergenceThis module begins our process of creation.


This is the third step in the Applied Innovation Program
Labs / WorkshopTime to Build !
Validating / PilotingIt is time to solve the innovation equation.
New Ecosystem LearningsNow Go !
Go Rando* Go !

Program Format

There are three different ways in which you can participate in the Applied Innovation Program.




Program Overview

We are our own worst enemy when it comes to change. Yet adaptability and problem solving has driven our very existence and evolution. We should be embracing change. Change is a natural and an inherent part of everything we do – it’s what makes us alive.

The traditional power and control elements of an organization represent a paradox related to achieving breakthrough and disruptive innovation, specifically, and successful change, generally. New corporate models point to the need to decentralize authority and decision making to the front lines; but the buy-in required for effective change and innovation can only come from grass-roots action – from the community itself.

Given a long enough time horizon, all innovation is an artifact of a fringe idea moving into – and eventually dominating – the mainstream.

Peter Drucker defined “what you do different” as a critical element of strategy. This is an experiential course that will help you define and practice ‘doing different’, and to embrace the challenges of change and innovation and which will cascade the related leadership and culture elements across your organization and community.

The experience will be transformational – helping you to distinguish between the traditional notion we have of innovation leaders today and innovation leadership that truly enables and inspires across an organization, community, and around the world.

This is a highly experiential course. There’s only so much that one can learn about innovation, as well as leadership and culture/change management within a traditional academic curriculum, after that you simply have to “do”. Specifically, when it comes to innovation, you have to ‘do things differently’.

The challenge is how to practice doing things differently while still preserving a highly functioning environment. The goal is not to start with the end “product” or idea in mind, but to focus on the process of discovery that is inherent in all innovation. Because as you will learn, innovation is the artefact of a process and not the end goal.

By focusing on the process of discovery and experiencing the full cycle of exploration, ethnography, and experimentation, learners will be provided with a canvass for innovation, leadership, and change management. The goal is to provide you with a methodology and experience that you can share and practice going forward in whatever challenge or problem you choose to solve. If you complete this course, you will be rewarded with a portfolio that proves your ability to complete the innovation process and an ability to see the world differently.

You have been called to something higher. To help welcome a new world and define this century and whatever comes next. Good luck, and prepare to amaze yourself.

Peter Drucker said ‘what you do different’ is a critical element of strategy. Where uncertainty is normative and context is everything in the 21 st Century, businesses must embrace all facets of complexity [personal, contextual, interpersonal]. As professionals and practitioners, we must listen to our guts and act intuitively. The market demand is to be strategic in delivering value to customers. The personal demand is to develop robust decision-making competencies to engage successfully in globally competitive business eco-systems. In other words, we must be innovative.

We can learn about innovation, as well as about global competition, business eco-systems, and even leadership. We can do different things as practitioners, professionals and planners. However, that is simply doing different things. Innovation is “doing things differently”. At heart, innovation is disruptive.

The STRATEGIC LEADERSHIP CERTIFICATION PROGRAM IN APPLIED INNOVATION will disrupt your everyday normalcies. Transform yourself into a 21st Century Strategic Leader with the capacity to embrace the challenges of change and innovation and capture the full human potential across the entire organization.

Free Learning Resources

Free Course: An Introduction to Applied Innovation

Subject Matter Expert: Grayson Bass, Principal, Mayor Wilson

Grayson is a teacher, leader and inventor. With over 18 years of executive leadership experience, he has built and grown businesses in a variety of industries ranging from education and energy to IT and manufacturing. Multi-lingual and with a track record of building and managing diverse teams around the world, he spent two years in Latin America and almost 5 years in Asia. As a person of diverse interests and experiences, he worked with companies involved in Energy, IT, Private Equity, International Trade, Manufacturing, Licensing of Intellectual Property, R&D, Socially Responsible Businesses, Advertising, and Education. He brings a unique skill-set in how to approach and lead organizations and a unique capability to find order in chaos.

P.A.In Designation

All professional designations are owned and maintained by the Logistics Community of Interest under the stewardship of the Logistics Institute. Professional designations are registered trademarks of the Logistics Institute.

The P.A.In. designation belongs to the Logistics Institute as a trademarked asset. P.A.In professionals are members of the Logistics Institute. Earning the P.A.In designation entails successful completion of the Applied innovation online program, as well as submitting the Applied Innovation Portfolio for review.

Designations must be renewed on an annual basis for continued use of the trademark. The professional year for all designations runs from November 1 – October 31.

General$ 195.00
P.Log MembersAuto-Renewed with P.Log Renewal

The Logistics Institute has the mandate to foster business, trade and economic developments between and among supply chain logistics professionals to sustain global trade built on an even playing field, led by competent and ethical certified professionals, based on the fundamental conviction that global trade can only be sustained at the human level by practitioners and professionals who are capable of building trust.